Business Environment

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What is a Business Environment?

The business environment is the set of factors that influence the functioning and effectiveness of a business.

Components of Business Environment
  1. Internal Environment :
    Value System Mission, Vision and Objectives Human Resource Organization Structure and Nature Internal Power Relations Brand Equity and Company Image

  2. External Environment :
    • Micro/Operating - Suppliers Customers Market Intermediaries Competitors Public
    • Macro/General - Political Economical Social Technological Environmental Legal Demographical