Management And Organizational Behaviour
Introduction; Organization Structure, Design, And Development; Introduction To Organizational Behaviour; Leadership And Motivation; Group Dynamics And Team Building; Organizational Change : Development & Transformation
Introduction to HRM; Recruitment, Selection, And Retention; Training And Development, Career Management; Compensation And Performance Management; Managing Employee Relations; The Global Environment
Managerial Accounting
Introduction To Financial Accounting; Recording Accounting Transactions; Measuring And Reporting Assets And Liabilities; Analyzing And Interpreting Financial Statements; Costing; Emerging Trends
Introduction To Financial Management; Time Value Of Money; Investment Decisions; Cost Of Capital And Capital Structure; Working Capital Management; Dividend Decisions
Introduction To Marketing Environment; Marketing Mix & Strategies; Consumer Behaviour And Selecting Segments; Sales Forecasting And Sales Management; Customer Relationship Management (CRM); Digital Marketing
Introduction to Rural Marketing; Rural Marketing Environment; Rural Marketing Systems; Green Marketing; Sustainability; Trends in Rural and Green Marketing
Introduction to Business Marketing; Business Marketing Strategies; Pricing and Promotion in Business Marketing; Introduction to Social Marketing; Developing Social Marketing Strategies; Managing Social Marketing Programs
Introduction to Consumer Behaviour; Consumer as an Individual; Consumers in Social and Cultural Settings; Consumer Decision Process and Post-purchase Behaviour; Introduction to Neuromarketing; Neuromarketing and Ethics
Distribution Management And Marketing Mix; Sales As A Marketing Function; Introduction To Retailing; Retail Strategy; Store Management; Web, Non-Store And Non-Traditional Retailing
Introduction To Services Marketing; Service Delivery And Promotion; Service Strategies; Introduction To CRM & CRM Structures; CRM Planning And Implementation; Trends In CRM
Integrated Marketing Communication Components And Process; IMC Planning And Creating* Execution Process; Media Planning, Scheduling, Evaluation; Fundamentals Of Digital Marketing; Social Media And Marketing; Search Engine Marketing And Online Reputation Management
Employability Skill Development
Introduction; Communication Skill; Interpersonal Skills; Time Management And Stress Management; Resume Writing ; Career Planning; Information Technology Skills; Presentation Skills; Interview Skills; Image Management; Skill Development Activities
Introduction; Life and Employability Skills; Environment, Health, and Lifestyle; Lifestyle and Academia; Lifestyle Managemen
Introduction To Business Analytics; Data Mining; Predictive Analytics; Big Data Analytics; Areas And Applications Of Analytics; Contemporary Developments In The Area Of Analytics
Introduction To Big Data; Applications Of Big Data Analytics; Map Reduce; Hadoop Framework; Hadoop Ecosystem; E-commerce, Social Media And Mobile Analytics
AI, ML, And DL; Cloud Computing; Internet Of Things (IoT) And 3d Printing; Automation Using Robotics ; Block Chain And Crypto Currencies; Cyber Security And Data Privacy
Production And Operations Management; Facility Management; Introduction And Linear Programming Techniques; Transportation Models; Assignment Problems; Network Analysis
Entrepreneurship And Start-ups Management
Introduction To The World Of Entrepreneurship; Entrepreneurship Processes; Business Plan And Feasibility Analysis; Eco- System Supporting Growth Of Entrepreneurship; Business Ethics And Legal Aspects; Contemporary Development In Entrepreneurship
Introduction To Business Research; Research Problem, Hypothesis, And Design; Data Collection And Measurement; Sampling And Data Preparation; Data Analysis; Research Report
Strategy and Process; Competitive Advantage; Formulation of Strategic Actions; New Business Models and Innovative Strategies; Implementation and Evaluation of Strategic Actions; Corporate Governance and Business Ethics
International Business Environment; Globalization; WTO And Trading Blocks; Global Trade And Investment; Global Ethics And E-commerce; Global Business Operations